MALHOTRA, Naresh K. text New Jersey Prentice Hall PTR 2004 eng xxviii, 713 p. : ill. ; 27 cm. Naresh K. Malhotra MARKETING RESEARCH 658.8 658.8 MAL m 0-13-121729-1 231018 20231018100406 INLIS000000000061024 Converted from MARCXML to MODS version 3.5 using MARC21slim2MODS3-5.xsl (Revision 1.106 2014/12/19)