text New York McGraw-Hill 1993 Ind xxiii, 788 p.: ill.; 26 cm xxiii, 788 p.: ill.; 26 cm LONDON, David L. MARKETING CONSUMER BEHAVIOR 658.8 PSE 658.8 INLIS000000000004561 Converted from MARCXML to MODS version 3.5 using MARC21slim2MODS3-5.xsl (Revision 1.106 2014/12/19)