na INLIS000000000004561 Ind 0010-1118004561 Consumer behavior : concept and applications LONDON, David L. David L. London and Albert J. Della Bitta New York McGraw-Hill 1993 xxiii, 788 p.: ill.; 26 cm xxiii, 788 p.: ill.; 26 cm PSE 658.8 658.8 MARKETING CONSUMER BEHAVIOR 6092/1995 (2960)