Pemasaran strategik : Perspektif value-based marketing dan pengukuran kinerja SUMARWAN, Ujang text Bogor IPB Press 2011 Cet. 3 ind xxix, 443 p. : ill. ; 23 cm. Ujang Sumarwan ... [et al.] Glosarium: p. 417-420.-- Indeks: p. 421-430.-- Bibl.: p. 431-437.--Perp. memp. 4 eksp. CONSUMER NEEDS MARKETING STRATEGIES BRAND EQUITY CUSTOMER TRUST 658.8 658.8 PEM 978-979-493-223-0 220519 20220519111137 INLIS000000000048617 Converted from MARCXML to MODS version 3.5 using MARC21slim2MODS3-5.xsl (Revision 1.106 2014/12/19)