na INLIS000000000048617 20220519111137 0010-0720000111 220519 g 0 ind Pemasaran strategik : Perspektif value-based marketing dan pengukuran kinerja / Ujang Sumarwan ... [et al.] Cet. 3 Bogor : IPB Press, 2011 xxix, 443 p. : ill. ; 23 cm. 978-979-493-223-0 658.8 PEM 658.8 CONSUMER NEEDS MARKETING STRATEGIES BRAND EQUITY CUSTOMER TRUST Glosarium: p. 417-420.-- Indeks: p. 421-430.-- Bibl.: p. 431-437.--Perp. memp. 4 eksp. SUMARWAN, Ujang 1684/D/2019 1685/D/2019 1686/D/2019 1687/D/2019