00865 2200277 4500001002100000005001500021035002000036008004100056245011300097250001100210260003000221300003500251020002200286084001400308082001000322650001900332650002500351650001700376650001900393500009100412700002000503990001600523990001600539990001600555990001600571INLIS00000000004861720220519111137 a0010-0720000111220519 g 0 ind  aPemasaran strategik : Perspektif value-based marketing dan pengukuran kinerja /cUjang Sumarwan ... [et al.] aCet. 3 aBogor :bIPB Press,c2011 axxix, 443 p. :bill. ;c23 cm. a978-979-493-223-0 a658.8 PEM a658.8 4aCONSUMER NEEDS 4aMARKETING STRATEGIES 4aBRAND EQUITY 4aCUSTOMER TRUST aGlosarium: p. 417-420.-- Indeks: p. 421-430.-- Bibl.: p. 431-437.--Perp. memp. 4 eksp.1 aSUMARWAN, Ujang a1684/D/2019 a1685/D/2019 a1686/D/2019 a1687/D/2019