text New Jersey Prentice Hall 1988 xii, 784 p. : ill ; 24 cm PEMASARAN - KEPUTUSAN PENELITIAN 658.8 658.8 0-13-774175-8 INLIS000000000000389 Converted from MARCXML to MODS version 3.5 using MARC21slim2MODS3-5.xsl (Revision 1.106 2014/12/19)