concept and applications text New York McGraw-Hill 1993 xxiii, 788 p. ill ; 26 cm PEMASARAN-KONSUMEN PEMASARAN BEHAVIOR CONSUMER 658.8 658.8 INLIS000000000001753 Converted from MARCXML to MODS version 3.5 using MARC21slim2MODS3-5.xsl (Revision 1.106 2014/12/19)