analysis and strategy text New York McMillan Pub 1993 2nd.ed xxi, 919 p. ill ; 24 cm MARKETING-INTERNASIONAL INTERNATIONAL MARKETING 658.8 658.8 0-02-389343-5 INLIS000000000001743 Converted from MARCXML to MODS version 3.5 using MARC21slim2MODS3-5.xsl (Revision 1.106 2014/12/19)