Evans, Joel R text New York Macmillan Publishing Company 1987 Third Edition ind xxiv, 743 hlm.: ill.; 25 cm MARKETING 339 339 ISBN: 0-02-33 4410.5 200129 20200129163912.0 INLIS000000000001135 Converted from MARCXML to MODS version 3.5 using MARC21slim2MODS3-5.xsl (Revision 1.106 2014/12/19)