na INLIS000000000016793 20230112082329 ta 230112 | | | 0010-0123000096 RES 22240 RES 22240 MUN p Munir Syahrul Pengaruh brand awareness terhadap peningkatan penjualan start up daging ayam frozen merk chipres melalui pemasaran media sosial / POLBANGTAN MALANG Malang : Polbangtan Malang, 2022 Chicken meat is part of the needs consumed by the community. Chicken meat is a source of animal protein food which is relatively affordable compared to other sources of animal protein such as beef and goat. And along with the development of the times, how to market chicken meat People are starting to move away from conventional marketing and switch to digital marketing. Social media is a digital marketing tool that is the easiest to use, especially social media Facebook and Instagram. The author uses social media to determine the effect of brand awareness on increasing sales of Chippres brand frozen chicken start-ups and Knowing the use of social media as a means of increasing brand awareness for prospective buyers of Chippres brand frozen chicken meat, as well as to determine the effect of social media marketing on increasing meat sales. Chipres brand frozen chicken. The author uses two social media in the study, namely Facebook and Instagram. The research method used is a quantitative descriptive method with data collection using an online questionnaire via google. The sample determination form uses the census method, and accumulated 32 respondents, other methods used are counting likes, comments, shares with the help of the web meta business suite program to analyze insights. social media. Data analysis used validity reliability test, classical assumption test, multiple regression test (t test, f test, R2 determination), and three box method index analyst. From the results of research conducted for 3 months Partially two (unware brand x1, and brand recalll x3) of the four variables of brand awareness did not have a significant effect on increasing sales of frozen chicken meat, but simultaneously there was an effect on increasing frozen chicken meat sellers. Although the increase is only 23.2%. Customers and prospective customers already understand and understand how to order, how to deliver, and how to get chicken meat without leaving the house just by messaging through chippres's social media. This is evidenced by the value obtained by respondents > 3.68 in the three box method index table Peningkatan Penjualan daging ayam Kristanti Novita dewi Sunaryono Joko Gagung Perpustakaan Pusat Polbangtan Malang L.311/22240/HD