02896     2200217   4500001002100000005001500021007000300036008003900039035002000078082001400098084002100112100001800133245015500151260003900306520218300345650003802528700002602566700002602592856004102618990001902659INLIS00000000001679320230112082329ta230112                |          | |    a0010-0123000096  aRES 22240  aRES 22240  MUN p1 aMunir Syahrul1 aPengaruh brand awareness terhadap peningkatan  penjualan start up daging ayam frozen merk chipres  melalui pemasaran media sosial /cPOLBANGTAN MALANG  aMalang :bPolbangtan Malang,c2022  aChicken meat is part of the needs consumed by the community. Chicken meat is a source of animal protein food which is relatively affordable compared to other  sources  of animal  protein  such  as  beef  and  goat.  And  along  with  the development  of the times, how to market chicken meat People are starting to move away from conventional marketing and switch to digital marketing. Social media is a digital marketing tool that is the easiest to use, especially social media Facebook and Instagram. The author uses social media to determine the effect of brand awareness on increasing sales of Chippres brand frozen chicken start-ups and Knowing the use of social media as a means of increasing brand awareness for  prospective  buyers  of Chippres  brand frozen chicken meat, as well as to determine the effect of social media marketing on increasing meat sales. Chipres brand frozen chicken. The author uses two social media in the study, namely Facebook and Instagram.

The research method used is a quantitative descriptive method with data collection  using  an online questionnaire  via google. The sample determination form uses the census method, and accumulated 32 respondents, other methods used  are  counting  likes,  comments,  shares  with  the  help  of the web  meta business  suite program  to analyze insights. social media. Data analysis  used validity reliability test, classical assumption test, multiple regression test (t test, f test, R2 determination), and three box method index analyst.

From the results of research conducted for 3 months Partially two (unware brand x1, and brand recalll x3) of the four variables of brand awareness did not have a significant effect on increasing sales of frozen chicken meat, but simultaneously  there was an effect on increasing frozen chicken meat sellers. Although  the increase  is  only 23.2%.  Customers  and  prospective  customers already understand and understand how to order, how to deliver, and how to get chicken meat without leaving the house just by messaging through chippres's social media. This is evidenced by the value obtained by respondents > 3.68 in
the three box method index table 4aPeningkatan Penjualan daging ayam1 aKristanti Novita dewi1 aSunaryono Joko Gagung  aPerpustakaan Pusat Polbangtan Malang  aL.311/22240/HD