Fandy Tjiptono text Yogyakarta Andi 2015 Ed. 4 i xx, 502 hlm.; Bibl.: ilus.; 19 cm x 23 cm 1. Pemasaran I. Judul II. Fandy Tjiptono III. Ando 658.81 978-979-29-5349-7 220310 20220310124410 INLIS000000000016668 Converted from MARCXML to MODS version 3.5 using MARC21slim2MODS3-5.xsl (Revision 1.106 2014/12/19)