00525 2200193 4500001002100000005001500021035002000036007000300056008004100059020001800100082001100118084001700129100001700146245004800163260005700211300003500268650001400303990001400317INLIS00000000000278020250814102148 a0010-0825000281ta250814 g 0 eng  a0-15-575814-4 a331.12 a331.12 MEN r0 aMentzer John1 aReadings In Marketing Today /cJohn Mentzer aOrlando, Florida :bHarcourt Brace Jovanovich,c1985 av, 452 hlm :bilus. ;c23,9 cm 4aPemasaran aBUN026076