00445     2200181   4500001002100000005001500021008004100036020001800077035001900095041000700114082000900121090000800130100001900138700001800157245002300175250000600198260005900204INLIS00000000000045720220418111642220418|||||||||   |   |||   |||| ||   |   a0-471-09740-3  0010-0422000457  aen0 aNONE  a7170 aDavid A. Aaker0 aGeorge S. Day00aMARKETING RESEARCH  a2  aUnited States of AmerikabJohn Wiley & Sons, Incc1980