KOTLER, Philip text Jakarta Macanan Jaya Cemerlang 2007 Edisi. 12 Jilid 2 id xxix, 443 hal. : Ilus. ; 28 cm Bibliografi hal. 392. Manajemen -- Pemasaran 658.8 210322 20210322160550 INLIS000000000003519 Converted from MARCXML to MODS version 3.5 using MARC21slim2MODS3-5.xsl (Revision 1.106 2014/12/19)