| Judul | Marketing Management and Communications in the Public Sector / Martial Pasquier dan Jean-Patrick Villeneuve |
| Pengarang | Pasquier Villeneuve |
| EDISI | Ed. II |
| Penerbitan | London : Routledge, 2018 |
| Deskripsi Fisik | x, 264p. :ilus. |
| ISBN | 978-1-315-62230-9 |
| Subjek | Manajemen Pasquier Villeneuve |
| Abstrak | This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. With extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the solid foundations laid down in the previous edition. Replete with real-world case studies and examples, including new material from the USA, Australia, and Asia, this book gives students a truly international outlook. Additional features include exercises and discussion questions in each chapter and an illustrative extended case study. This refreshed text is essential reading for postgraduate students on public management degrees, and aspiring or current public managers. |
| Bahasa | Inggris |
| Bentuk Karya | Bukan fiksi atau tidak didefinisikan |
| Target Pembaca | Tidak diketahui / tidak ditentukan |
| No Barcode | No. Panggil | Akses | Lokasi | Ketersediaan |
|---|---|---|---|---|
| 00026/102022/H/EB/BBPPBATU | 330.117 PAS m | Dapat dipinjam | Perpustakaan Balai Besar Pelatihan Peternakan Batu - Ruang Baca Umum | Tersedia |
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| 300 | # | # | $a x, 264p. : $b ilus. |
| 520 | # | # | $a This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. With extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the solid foundations laid down in the previous edition. Replete with real-world case studies and examples, including new material from the USA, Australia, and Asia, this book gives students a truly international outlook. Additional features include exercises and discussion questions in each chapter and an illustrative extended case study. This refreshed text is essential reading for postgraduate students on public management degrees, and aspiring or current public managers. |
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| No | Nama File | Nama File Format Flash | Format File | Action |
| 1 | Marketing Management and Communications in the Public Sector_compressed.pdf | Marketing Management and Communications in the Public Sector | Baca Online |
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