na INLIS000000000000287 20221013091455 0010-1022000028 ta 221013 0 eng 978-1-315-62230-9 330.117 330.117 PAS m Pasquier Marketing Management and Communications in the Public Sector / Martial Pasquier dan Jean-Patrick Villeneuve Ed. II London : Routledge, 2018 x, 264p. : ilus. Manajemen Villeneuve This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. With extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the solid foundations laid down in the previous edition. Replete with real-world case studies and examples, including new material from the USA, Australia, and Asia, this book gives students a truly international outlook. Additional features include exercises and discussion questions in each chapter and an illustrative extended case study. This refreshed text is essential reading for postgraduate students on public management degrees, and aspiring or current public managers. Pasquier Villeneuve 00026/102022/H/EB/BBPPBATU