01563     2200253   4500001002100000005001500021035002000036007000300056008004100059020002200100082001200122084001800134100001300152245011300165250001100278260003100289300002200320650001400342700001500356520087900371600001301250600001501263990003101278INLIS00000000000028720221013091455  a0010-1022000028ta221013                           0 eng    a978-1-315-62230-9  a330.117  a330.117 PAS m1 aPasquier1 aMarketing Management and Communications in the Public Sector /cMartial Pasquier dan Jean-Patrick Villeneuve  aEd. II  aLondon :bRoutledge,c2018  ax, 264p. :bilus. 4aManajemen1 aVilleneuve  aThis updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations.
With extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the solid foundations laid down in the previous edition. Replete with real-world case studies and examples, including new material from the USA, Australia, and Asia, this book gives students a truly international outlook. Additional features include exercises and discussion questions in each chapter and an illustrative extended case study.
This refreshed text is essential reading for postgraduate students on public management degrees, and aspiring or current public managers.14aPasquier14aVilleneuve  a00026/102022/H/EB/BBPPBATU