00692     2200265   4500001002100000005001500021035002000036007000300056008004100059020001800100082001000118084001600128100000800144245008900152250001100241260003600252300003200288500001800320650001000338700001200348600000800360600001200368990002300380990002300403INLIS00000000000405620240611111023  a0010-0624000065ta240611                           0 ind    a979-3464-10-0  a659.1  a659.1 LEE p1 aLee1 aPrinsip-prinsip pokok periklanan dalam perspektif global /cMonle Lee, Carla Johnson  aCet. I  aJakarta :bPrenada Media,c2004  axiv, 401p. :bilus. ;c23cm  adi Rak Bisnis 4aIklan1 aJohnson14aLee14aJohnson  a2034/BBDAPTHT/B/06  a2033/BBDAPTHT/B/06