00621     2200217   4500001002100000005001500021008004100036020001500077035001900092041000700111082001000118090001600128100002300144700002200167700002500189245008400214250001100298260004900309300003100358650001400389INLIS00000000000029420210430103303210430|||||||||   |   |||   |||| ||   |   a0201000792  0010-0421000294  aid0 a658.8  a658.8 BRA s0 aFRENZEL, Mary Anne0 aBRADWAY, Bruce M.0 aPRITCHARD, Robert E.00aStrategic marketing: a handbook for managers, business owner, and entrepreneurs  aCet. 1  aCaliforniabAddison-Weshley Publishingc1982  axii, 283 hlm.; ill.: 28 cm 0aPEMASARAN